Writing Samples.
Wouldn't it be great if your brand commanded authority, leaving a lasting mark on customers and ensuring their continued loyalty? Of course, it would. But achieving this involves more than just having a great product. It demands the alignment of your messaging, marketing, and content. And it's not enough for the content to be good; it has to be different. This is where I enter stage left.
I'm a writer who utilizes multiple perspectives when creating content. I make sure to consider SEO requirements, loyal customer interests, and casual internet users' preferences. All in all, I make sure that no reader–or keyword–is ever left behind.
I've covered dozens of topics from Instagram tips to camera gear to engagement rings. Check out samples of my previous work below.
Branded Posts
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ManiMe Has At-home Manicures for the Busy Bride
The advertiser’s goal for this collaboration was to promote their line of bridal-focused manicures. They also wanted to incorporate affiliate links into the post for direct sales. After brainstorming native content ideas, the winning theme was highlighting ManiMe’s ease on a bride’s schedule and budget. The advertiser had few other requirements or guidelines (#goals), so I knew I’d have the freedom to write something unique. I envisioned the post reading like a best friend sharing the news of the cool new product she stumbled upon. It was a perfect piece to promote on social.
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Learn The Basic Types and Styles of Engagement Rings with Blue Nile
First-time advertiser Blue Nile came to us wanting to promote their anniversary sale. Instead of solely focusing on their short-term sale, my advice was to make the post broader, giving it evergreen and SEO potential (you know, more bang for your buck.) One challenge with this collaboration was the fact that Junebug already had several engagement ring posts. In the end, even though the piece was paid sponsored content, it doubles as an informative pillar piece that can be referenced and linked to in other blog posts.
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8 Reasons Why MILK Books is The Superior Wedding Album Company
New Zealand-based MILK Books produces a variety of printed photo products. They approached Junebug wanting to promote their wedding albums, with the main goal established as increasing brand awareness. The challenge this time around was the amount of biographical info the brand wanted to include. With this in mind, I drafted an in-depth listicle that teaches the reader lots of key points in easy, digestible paragraphs. This pieces averages 200 pageviews per month.
Blog Writings
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5 Instagram Tips for Photographers
Most of my non-branded content is written for Photobug Community, a website dedicated to the education, connection, and growth of wedding photographers. I’m the main editor for this site–operating our monthly content meetings, building our editorial calendar, and managing all communication and business development opportunities. This piece is all about a very important topic for wedding photographers–Instagram. It was written with SEO in mind and as a pillar piece to be referred to in other content.
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Leave No Trace and Wedding Photography
This post incorporates interview responses. The topic is a rising movement called ‘Leave No Trace’–an organization with a mission to educate the public on the protection of public lands. A small subgroup of passionate wedding photographers follow the guidelines of ‘Leave No Trace’ closely. One in particular has even created an education course with proceeds benefiting the organization. My goal was to speak directly to these photographers, learn more about the mission, and educate others who may be as curious as I was.
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Top Pics of the Month for November 2022
Lastly, we have one of my most recent posts from a monthly series called “Top Pics of the Month.” As you may have guessed, it’s a recurring feature sharing our favorite photos we’ve seen throughout the month. I’ve written this series for two years and adore the search for beautiful photos. Searching on Instagram and Facebook groups, this process has allowed me to sharpen my culling abilities to a very fine point. And I just love finding a unique, eye-catching photo from a new or previously unpublished photographer.
Other Content
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Landing Pages
I built a transactional landing page for potential advertisers to contact us. This ‘Brand Development’ page was built in Nov. 2021, with the goal to increase direct inquiries from potential advertisers. When it came to adding a link to our main nav, A/B testing was then performed for the text of the link. First tested was ‘Advertising’, which did not perform as well as ‘Brand Collaborations’. Since going live, there have been 259 inquiries received. And our inboxes have been relieved!
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Marketing & SEO Copy
Each paying vendor on our website receives a personalized marketing text upon joining–what we call a “listing text.” This text, normally 4-5 sentences, holds multiple purposes. It acts as content for the webpage, a quick descriptor of the vendor for the user, as well as personalized marketing copy the vendor can use however they please. I’ve written approximately 700 of these texts throughout my time at Junebug Weddings.
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Email Newsletters
There are several newsletters we produce for Junebug and Photobug, but I’m in charge of our Member Newsletter. This email is sent to over 550 people on a quarterly basis. The purpose is to keep our members informed about the latest news and updates at Junebug. My goal is for the email to be quick, informative, and helpful, while also being visually pleasing. This latest newsletter “Members Only: Goodbye 2022, Hello Discounts” had a 78% open rate and 6% click rate.